The Importance of Real Organic Traffic for SEO

Why Real Organic Traffic Matters

Organic traffic is regarded as the most valuable type of traffic by businesses that are optimizing their websites for search engines. This is because if a website appears high in search engine rankings, it is more likely to be clicked on by users searching on Google, Bing, Yahoo and others. Real organic traffic refers to visitors that come to your website naturally, as opposed to those that come as a result of paid advertising or promotions. In this article, we will discuss the importance of real organic traffic for SEO and how it can improve your website’s search engine rankings.

Benefits of Real Organic Traffic

1. Improved Search Engine Rankings: One of the most significant benefits of real organic traffic is that it can help improve your website’s search engine rankings. The more users that visit your site organically, the more search engines will view your page as relevant and valuable. This increases your website’s authority and trustworthiness, which can lead to even more traffic and better rankings.

2. Higher Conversion Rates: Organic traffic is more likely to convert into leads and sales than any other type of traffic. This is because users who land on your website organically are actively searching for what you offer, making them more receptive to your content and messaging.

3. Cost-Effective: Real organic traffic is cost-effective compared to paid advertising and promotion options. While paid advertising can bring instant results, it can be expensive and not sustainable in the long term. Organic traffic, on the other hand, is free and has a more significant return on investment.

Boosting Real Organic Traffic

1. Keyword Research: Keyword research plays a vital role in improving your website’s search engine rankings and driving organic traffic. By researching relevant keywords, you can optimize your pages and content for specific search terms. This will make it more likely that your website will appear when users search for the particular keyword(s).

2. Content Creation: Consistently creating valuable and informative content is key to driving real organic traffic to your website. By producing high-quality content that targets your audience’s needs and interests, you can attract users who will find it relevant and engage with it.


Q: How long does it take to see results from organic traffic?
A: It can take time to see the results from organic traffic. SEO is an ongoing process, and it can take several weeks or months before you start seeing significant improvements in your website’s organic traffic.

Q: Is SEO better than paid advertising?
A: Both SEO and paid advertising have their advantages. While paid advertising can bring instant results, SEO is a more sustainable long-term strategy that can lead to higher organic traffic volumes, higher conversion rates, and a better return on investment.


Real organic traffic is one of the most valuable assets that a website can have for its SEO. It can help improve your website’s search engine rankings, boost your conversion rates, and be cost-effective in the long run. Remember, the key to driving real organic traffic is to focus on high-quality content creation and strategic keyword optimization.

Author: Janis


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