Why Real Websites are the Key to Successful Link Building

When it comes to search engine optimization (SEO), link building is a crucial aspect. By earning high-quality backlinks from reputable websites, you can signal to search engines that your website is credible and valuable. However, not all links are equal. In fact, links from real websites are much more valuable than those from low-quality or spammy sites.

The Importance of Real Websites in Link Building

Real websites, in this context, refer to sites that are established and have a reputable online presence. These are websites that have been around for a while and have built up a strong audience and brand recognition. When you receive a link from such a site, it’s a strong signal to search engines that your website is also reputable.

Here are some key points to consider when it comes to the value of real websites in link building:

1. Authority

Real websites have established themselves as authorities in their respective industries. By receiving a link from such a site, you’re effectively piggybacking on their authority. This can be a huge boost to your own website’s credibility and reputation.

2. Genuine Traffic

Spammy or low-quality sites often use black-hat tactics to generate traffic, such as by purchasing backlinks or using manipulative techniques. However, real websites generate genuine traffic naturally through their reputation and quality content. This means that when you receive a link from a real website, you’re likely going to see an influx of genuine traffic to your own site.

3. Long-Term Value

Real websites have staying power. They’ve been around for a while and have built up a strong online presence. This means that links from real websites have long-term value. They’re likely to continue driving traffic and boosting your website’s credibility for years to come.

FAQs about Real Websites and Link Building

What is the difference between a real website and a spammy website?

Real websites are established, reputable sites that have built up a strong online presence through their quality content and engagement with their audience. Spammy websites, on the other hand, often use manipulative techniques to generate traffic and links.

How can I identify real websites for link building purposes?

Look for websites that are established, have a large audience, and regularly produce high-quality content. Check their backlink profile to ensure that they’re not engaging in manipulative tactics.

What should I do if I receive a link from a spammy website?

If you receive a link from a spammy website, disavow the link through Google Search Console. This will signal to search engines that you don’t want the link to be associated with your website.


In conclusion, if you want to achieve successful link building, you need to focus on earning backlinks from real, reputable websites. These are the sites that have the authority, genuine traffic, and long-term value that can help boost your own website’s credibility and reputation. By investing in link building strategies that prioritize real websites, you can give your website the best chance of success in the ever-evolving world of SEO.

Author: Janis


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